our anti-agency approach:
NO GATEKEEPING + no dependency = zero agency reliance.
So many founders pay for brand upgrade projects without really understanding what’s happening behind the scenes.
They trust external teams to implement strategy—but they’re not fully aware of what’s actually being done. That means they lack autonomy, and have no idea whether the right decisions are being made.
I created SYNRA to change that.
Yes, we upgrade your brand—and we do it for you. Brand identity, marketing strategy, messaging, web design—whatever you need. But the key difference? We teach you the brand strategy behind every decision.
So when the project’s done, you and your team aren’t dependent on us. You become your own brand strategists—able to move forward with clarity, confidence and power.
SYNRA operates an anti-agency model. Our unconventional approach—built on trust and client empowerment—is why we’ve maintained a 100% success rate to date.
synra is founded by
award-winning brand STRATEGY DIRECTOR connie hollyer
Connie (she/her) is an Award-Winning Brand Strategy Director and has built some of the world’s most successful and disruptive brands.
From luxury fashion to creative, wellness, lifestyle and beauty, from start-up to global level - she has 11+ years experience in creating widely recognised and successful brands. She has worked with the likes of DIESEL, GRAZIA, Nike, Bauer Media Group as well as working an in-house Brand Director at renowned luxury fashion brands.
From launching cult brands from scratch to conceptualising and leading multi-million briefs in the advertising industry, Connie knows the exact strategies to create an instantly recognisable brand that creates connection, impact and sales.
Aside her impressive background, Connie also launched her own wellness brand, haze, entirely from zero. Responsible for the website, branding, product development, fulfilment and marketing, as well as selling out all product within 8 weeks of launching, she was able to secure brand collaborations with the likes of Soho House, Bang and Olufsen, Dior and Stylist Magazine in her first 6 months with zero budget. In her first year she had also secured investment from a competitive Business Fund, for the expansion of new product lines and warehouse fulfilment. There were several days later that year where her products would sell every minute. Connie worked on the launch of this brand with only 8 hours available a week, at the time working as a Creative + Strategy Director for a Luxury Marketing Agency in London. It’s clear Connie knows exactly how to create a sought-after brand, even with minimal time and followers.
In 2022 after a year-long, serious illness, Connie experienced an awakening in which she decided to leave the corporate world for good. It was this wake-up call where Connie realised she was living a life that was not hers. She wanted to work with founders and brands who were inherently disruptive, but not cutting through the noise in their category. After 1:1 Business Mentoring, she realised she wouldn’t be able to impact the masses this way. She realised that if she could return to her roots as a Brand Strategist, and help one founder and their team create an industry-changing brand, and also teach the WHY behind the strategy, she could impact thousands. And if she worked with multiple founders to do the same, she could easily impact millions.
SYNRA was born in 2025.
Today Connie helps incredible founders scale their disruptive brands so they can market boldly, scale revenue and look fucking good while doing it. As well as using her 11+ years experience, she collaborates with known and respected art directors, designers and copywriters where needed to bring her clients’ colossal visions to life.
Some of the brands Connie has worked with include:
Bang & Olufsen, DIESEL, Peter Dundas, MAC, INJECTUAL, Tresemme, Public Health England, Grazia Magazine, Stylist, Soho House, Stepney Workers Club, Smythson of Bond Street, Nike, Bauer Media, Kiss FM, Roland Mouret, Maison Margiela and many more.