we turn your brand into a masterpiece,
and the world into your audience.
SYNRA is a brand agency for creative founders who want to build a brand that goes beyond commerce and into art.
Most brand and marketing agencies are too focused on the brand itself. They obsess over 50 page decks, overdone marketing tactics, competitor audits, and “the market” — instead of actually fully igniting the Creative Founder’s vision, what makes them truly unique and pushing them beyond what they thought was possible. The result? Brands that are nice. Safe. Palatable. And ultimately forgettable.
We believe the most powerful brand doesn’t come from endless brand identity research. It comes from you.
We kill the corporate BS. No 40 hours spent on competitor research when we’re not even trying to compete. The world’s most powerful brands weren’t defined by a set of rules - in fact they were desperate to break them. That’s why every project begins with The Creator’s Mirror - where we excavate what makes you so powerful, different, and impossible to copy. That stuff a normal agency buries under strategy decks? That’s exactly what we build from.
In addition to our Agency, the SYNRA app, designed specifically for Creative Founders, gives you the audacity and capacity to back yourself, and your vision, at a level most can’t even imagine. You become bolder, take bigger risks and have the guts to create a brand that cuts through the noise.
You don’t just get a bigger, bolder and braver brand. You become the creative powerhouse who has the capacity to fully ignite it. You show up differently, claiming impact, collaborations and opportunities so big you haven’t even thought of them yet.
SYNRA (pronounced sin-rah) is inspired by the word sayonara “goodbye forever”.
A goodbye to being “palatable”.
A goodbye to playing it “safe”.
And the arrival of a Creative Founder and Brand that is bigger, bolder, and braver than ever before.
synra is founded by
award-winning brand STRATEGY DIRECTOR connie hollyer
Connie (she/her) is an Award-Winning Brand Strategy Director and has built some of the world’s most successful and disruptive brands.
From luxury fashion to creatives, wellness, lifestyle and beauty, from start-up to global level - she has 11+ years experience in creating widely recognised and successful brands. She has worked with the likes of DIESEL, GRAZIA, Nike, Bauer Media Group as well as working an in-house Brand Director at renowned luxury fashion brands.
From launching cult brands from scratch to conceptualising and leading multi-million briefs in the advertising industry, Connie knows the exact strategies to create an instantly recognisable brand that is led by Founder intuition but also creates connection, impact and sales.
Aside her impressive background, Connie also launched her own wellness brand, haze, entirely from zero. Responsible for the website, branding, product development, fulfilment and marketing, as well as selling out all product within 8 weeks of launching, she was able to secure brand collaborations with the likes of Soho House, Bang and Olufsen, Dior and Stylist Magazine in her first 6 months with zero budget. In her first year she had also secured investment from a competitive Business Fund, for the expansion of new product lines and warehouse fulfilment. There were several days later that year where her products would sell every minute. Connie worked on the launch of this brand with only 8 hours available a week, at the time working as a Creative + Strategy Director for a Luxury Marketing Agency in London. Connie knows exactly how to create a sought-after brand, even with minimal time or followers.
In 2023 after a year-long, serious illness, Connie experienced an awakening in which she decided to leave the corporate world for good. It was this wake-up call where Connie realised she wasn’t living in her truth. She was watering down her vision and power to be more “palatable” to the corporate world.
After recovering, she realised she wanted to work with artists - Creative Founders who were inherently unique or disruptive, but not cutting through the noise in their category at the level they know they are capable of.
SYNRA was born in 2025 in Ibiza, operating globally across London and New York.
Alongside Connie’s 11+ years experience, the SYNRA team exist of a highly curated collective of known and respected art directors, designers and copywriters to bring clients’ colossal visions to life.
Some of the brands Connie has worked with include:
Bang & Olufsen, DIESEL, Peter Dundas, KissFM, MAC, INJECTUAL, Tresemme, Public Health England, Grazia Magazine, Stylist, Soho House, Stepney Workers Club, Smythson of Bond Street, Nike, Bauer Media, Absolute Radio, Roland Mouret, Maison Margiela and many more.